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Prius Misconceptions


Toyota are about to launch their third generation Prius in New Zealand and Toyota New Zealand are quick to dispel the myths surrounding hybrid vehicles.

General Manager of Sales and Operations, Steve Prangnell said there are many misconceptions that still surround hybrid vehicles, in this case the petrol-electric Prius, which is becoming increasingly popular both in New Zealand and globally.

“We are continually asked by customers whether you have to plug in hybrid vehicles,” Mr Prangnell said.

“Toyota hybrid vehicles don’t have to be plugged in.  Hybrid systems automatically recharge their batteries using their petrol engines.  The process of recapturing energy that is usually lost when a hybrid vehicle is slowing down or coasting is reclaimed and routed to the vehicle’s rechargeable batteries.  All the owner needs to do is fill the car with petrol like any other vehicle.”

“Another misconception is that hybrid batteries need to be replaced,” he said.

“Battery packs in Toyota hybrid vehicles are designed to last the lifetime of the vehicle.  The battery in the new Prius has an eight year / 160,000 kilometre warranty.   The hybrid system maintains the battery charge between 40 and 60 per cent, greatly extending the life of the hybrid battery.”

Mr Prangnell said there is a programme in place for proper battery disposal and recovery of recyclable components at the end of the vehicle’s lifecycle.

The new Prius is more efficient and better performing than the model it replaces, and Mr Prangnell dismissed the myth that diesel vehicles were more fuel efficient than hybrids.

He said that many people still believed that hybrids were underpowered, which is not the case for new Prius which is boasting its new bigger 1.8 litre engine and power output increases while still being more economical than the vehicle it replaces. 

“The new petrol engine improves its output to 73kW versus 57kW from the outgoing model and the total system output, with the petrol engine and electric motors operating together, increases from 81kW to 100kW.”

Finally, Mr Prangnell also dismissed the myth that hybrids are expensive to service and maintain stating that there were no major additional servicing requirements for hybrid vehicles.

Since the first Prius went on sale in Japan in 1997, global sales have topped 1.29 million with just over 1400 sold (as at June 09) to date in New Zealand.

Prius Sales - Worldwide

 

 Year  Sales  Cumulative
 1997 (Dec)  323  323
 1998  17,653  17,976
 1999  15,243  33,219
 2000  19,011  52,230
 2001  29,459  81,689
 2002  28,083  109,772
 2003  43,162  152,934
 2004  125,742  278,676
 2005  175,157  453,833
 2006  185,589  639,422
 2007  281,265  920,687
 2008  285,675  1,206,362
 2009 (May)  85,572  1,291,934

 

Prius Sales - New Zealand

 

 Year  Sales  Cumulative
 2003 19 19
 2004 147 166
 2005 239 405
 2006 224

 629

 2007 258  887
 2008 383 1,270
 2009 (Jun) 149 1,419

 

 


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